Ishiyama Gofukuten

This kimono shop is located in Gujo Hachiman, famous for the Gujo Odori dance festival. Based on the concept of creating a new sense in everyday life by re-proposing a piece of dignified inherited Japanese culture that had been lost, they coordinate each and every customer’s encounter with the best kimono that suits them. They also offer rentals in addition to selling them. Most young Japanese people can’t put on kimonos by themselves. But it is free to be dressed the rental yukata by a kitsukeshi (person who helps another person get dressed), and they can be rented until the end of the dancing on the day of the Gujo Odori festival. During the Tetsuya Odori (late night dancing held for four nights during the Gujo Odori festival) period, and their rental hours are extended until midnight.