The neighborhood had a seedy reputation until the early 2000’s when intensive revitalization
took place, most notably in the form of massive integrated property developments like Roppongi Hills and Tokyo Midtown. These are self-contained cities with the city, combining residential, retail, dining, entertainment, commercial, natural, and cultural spaces. Both sites use architectural designs that emphasize open, comforting spaces pleasing to the people who live, work, or visit there.
Roppongi is really two different cities: one in the daytime, and another at night. During the day,
it’s all about art, food, and fashion. There are three world class art museums within walking
distance of each other, referred to as the Art Triangle, as well as a myriad of private galleries and outdoor permanent and temporary installations. The international flavor of Roppongi is well known among locals, and you can find just about any cuisine you can imagine, often in restaurants staffed by people from those countries.
At night, the area comes alive as an all night party town, particularly the intersection of Roppongi-dōri and Gaien-higashi-dōri, popularly known as Roppongi Crossing. Along these
streets are bars, night clubs, hostess bars, karaoke parlors, and other forms of nightlife. While
most of the action is on the main drag, exploring the side streets can lead to some of the areas more chill and intimate businesses.