Shopping Spots in Matsuyama Area

  • Dogo Haikara Dori
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    4.0
    123 Reviews
    Shopping
    Ehime Matsuyama-shi Dogoyunomachi 15-23
    "An L-shaped shopping arcade which connects Dogo Onsen Station on the Iyotetsu Jonan Line and the Dogo Onsen Honkan. Having flourished as a temple market from the Meiji period, visitors can take in the ""Meiji romance"" atmosphere the arcade still exudes. The arcade is filled with establishments offering up the charms of Dogo Onsen, such as Shirasagido, a shop famous for its bocchan dango sweet dumplings; and the Dogo Bakushukan beer hall, where you can enjoy local Ehime alcoholic beverages. The arcade is dedicated to the concept of warm and welcoming hospitality, and there are around 60 shops here ready and waiting to give a friendly welcome to customers. The bustling arcade was also selected in 2017 as one of HABATAKU Shopping Districts 30 due to their contribution to the revitalization and development of local communities through supporting the lives of local residents."

    I think this is quite normal around Japan, nothing special, except shops selling towel I think and some locally made ceramics. Other than that, I do not find anything special here but some how to...

  • Mican Park Baishinji
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    2.5
    3 Reviews
    Leisure / Hobbies
    Ehime Matsuyama-shi Baishinjimachi 1374-1

    1階はみきゃんに関連するグッズやお土産売り場、2階はレストランになっている。思っていたよりも規模が小さく想定外。

  • Former Hamada Clinic
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    3.0
    2 Reviews
    Leisure / Hobbies
    Ehime Matsuyama-shi Sumiyoshi 2-2-20

    朽ち果てかけた大正期の産婦人科医院をリノベーションし、複数の雑貨店が入居するコミュニティアセットとなっています。疫病禍で開店休業状態、いや、じっさい休業している店子もあるようですが踏ん張ってほしいところです。

  • Korokke no Mitsuwa
    Shopping
    Ehime Pref. Matsuyamashi Dougoyunomachi 12-33
    This deep-fried food delicatessen is located alongside the ramen shop Shokubo Yumejikon in front of the Botchan Karakuri Clock at the entrance to the Dogo Shopping Street. Their popular products include their Jaco Cutlet, a crispy breaded fried mix of minced fish and vegetables. Having appeared in numerous forms of media and gourmet TV programs, they are well known as one of Ehime's gourmet delicacies. Other great fried foods perfect for eating while you explore the area are their Iyo beef croquette, their pork and ginger croquette, and their tatsuta-age, a deep-fried fish or meat marinated in soy sauce and other flavors, and coated with potato starch. You can also enjoy piping hot deep-fried food at the ramen shop next-door.
  • Matsuyama Ropeway Shopping District
    Shopping
    Ehime Matsuyama-shi Okaido 3-4-4
    This shopping street is in Okaido 3-chome, Matsuyama city. This 500 meter stretch from National Route 11 to the Shinonomeguchi station building of the Matsuyama Castle cable car, and is lined with all kinds of shops, including restaurants, clothing shops, and more. You can enjoy local Ehime specialties like Uwajima's famous Taimeshi sea bream rice, low-brow gourmet Yakibuta Tamago Meshi pork and egg rice, and you can find Imabari towels, Tobe-yaki pottery, and other souvenirs. The shopping street is also being made barrier-free.
  • Nishioka KashihoConfections
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    4.5
    4 Reviews
    Gourmet / Alcohol
    Ehime Matsuyama-shi Dogoichiman 9-56
    This Japanese confectionery is in Dogoichiman, Matsuyama City. They sell a version of beloved Matsuyama sweets shop Hotei-ya's specialty Tsurunoko, beloved by the Showa Emperor, members of royalty and other famous Japanese. Hand-made from fluffy egg white dough wrapped around egg yellow cream without artificial colorings, they are only available at this shop.

    市街から道後温泉に向かう住宅街、いよてつ市内電車の駅から500mほど歩きます。周囲に店舗らしい店舗はなく不安に駆られますが道路が鉤状になったあたりに古びた和菓子店が現れます。 昭和天皇が道後温泉のある旅館で出された茶菓子をいたく気に入り、その後皇族方が松山に訪れるたび買い求めるという「つるの子」が代表作です。メレンゲを寒天で固めたような生地の中に黄身餡(カスタードでもあんこでもないですが)が入って...

  • Nikitatsu Club
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    4.0
    11 Reviews
    Shopping
    Ehime Matsuyama-shi Dogokitamachi 3-23
    This direct sales shop is attached to the Minakuchi Shuzo brewery in Dogokita-machi, Matsuyama City. Visitors can sample and purchase a wide variety of the company’s products, most notably Japanese sakes such as Nikitatsu and Dogo Kurazake, which have been brewed since the Meiji period. Other offerings include Dogo Beer, Dogo Ale, a sparkling alcoholic beverage using local fruits, and Dogo Shochu, a distilled liquor made with sake lees and other ingredients from Ehime. The shop also sells sake vessels and original brewery merchandise.

    道後温泉のお土産で立ち寄り。水口酒造の直営店。中心地から少し離れた場所に。お酒、焼酎、日本酒で作られた化粧水などいろいろあり。 焼酎3本、日本酒、ジン、化粧水など購入。お土産の化粧水をちょっと拝借して使わせていただくが結構いい感じ。でも結構重いな。。。嵩張るな。。。

  • Shirasagido
    rating-image
    4.0
    5 Reviews
    Gourmet / Alcohol
    Ehime Matsuyama-shi Dogoyunomachi 12-27
    This Japanese sweets shop in Dogoyunomachi, Matsuyama City was founded in 1914. It makes and sells sweets including three-color Botchan-dango dumplings as well as taruto, a local confection of Matsuyama that features sweet red bean paste rolled up in castella cake. The shop sells their dumplings by the skewer, making them convenient for eating on the go.

    道後温泉ハイカラ通りの一角 坊ちゃん団子(120円)を 一本だけ食べたいので バラ売りしてくれるのが、うれしい。 ついでにコーヒータルト(200円)もつけて 店前の小テーブルでいただけます。 お茶もサービスでつきます。

  • Handmade Chopstick Studio Yuzen
    Travel / Tourism
    Ehime Matsuyama-shi Dogoyunomachi 6-14
    This chopstick specialty shop is located on the Dogo Haikara Dori shopping arcade in Dogoyunomachi, Matsuyama City. It carries a selection of about 600 types of handmade chopsticks, chopstick rests, and other items. The shop offers a free engraving service. Customers can have their names engraved on a set of chopsticks in about four minutes.
  • La Branche de la Haie Minamitakai Shop
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    4.5
    2 Reviews
    Gourmet / Alcohol
    Ehime Matsuyama-shi Minamitakaimachi 1669-1
    This confectionary shop is located in Minamitakai-machi, Matsuyama City. It sells cakes, cream puffs, baked sweets, and other items made with delicious, high-quality ingredients shipped straight from the farmers. At the shop’s attached cafe, guests can enjoy a variety of treats such as their bite-size cake assortments or parfaits made with homemade vanilla ice cream.

    こんなへんぴなところに… と、いう場所にあるケーキ屋さんですが常に車が何台も止まっています。ケーキの他にマカロンや柑橘県ならではの、色々な柑橘ゼリーもあります。すぐ横にはこじんまりとしたカフェもあります。

  • Kasho Utsuboya Main Shop
    Shopping
    Ehime Matsuyama-shi Hiratamachi 230
    This Japanese sweets shop is located on National Route 196 in Hirata-machi, Matsuyama City. It makes and sells a variety of Japanese sweets. Their three-colored Botchan-dango dumplings are flavored with green tea (green), white adzuki bean (yellow), and red adzuki bean (brown), respectively. Their Mitsumame Dorayaki feature a sweetened bean paste f illing made with Dainagon adzuki beans, green peas, and white kidney beans sandwiched between two pancakes. Another offering is taruto, a local confection that features sweet red bean paste rolled up in castella cake.
  • Shiraishi Honpo, GK
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    5.0
    1 Reviews
    Gourmet / Alcohol
    Ehime Matsuyama-shi Honmachi 4-1-6
    This Japanese sweets shop is located in Honmachi 4-Chome, Matsuyama City. It has a variety of rice cake sweets made by hand in the old fashion way using choice rice flour since the early Meiji period. Its specialty is shoyu-mochi, a rice cake sweet made from rice flour and soy sauce stuffed with sweetened bean paste. The shop also sells adzuki bean rice on an irregular basis as well as shaved ice during the summer.

    醤油餅 という食べ物 土地の人以外に紹介すると 醤油の入った 塩辛いもちを連想するようですが、 そんなことはありません 。 お醤油が入った 色のついた ういろうのような食べ物です 。 さりとて ういろうのようには甘くなく 、ほのかな醤油の香りしょうがの香り よもぎの香り など の 香りを楽しむ食べ物です 。 中に あんこの入ったものと 、そうでないものが 、この白石本舗にはあります 。 場所は...

  • AEL MATSUYAMA
    Leisure / Hobbies
    Ehime Pref. Matsuyamashi Okaidou 2-5-12
    This 13-floor commercial complex is located at the entrance to the Okaido Shopping Street in Matsuyama City, Ehime Prefecture. It was built on the site of the “Laforet Harajuku Matsuyama” store that closed in 2008. The lower floors are a commercial zone featuring the flagship boutique for the overseas brand “PARIGOT” as well as restaurants, cafes, bookstores, and more. You’ll find many new types of stores and shops that are the first of their kind in Shikoku, all aimed primarily at tasteful adults in their 30s. The third and fourth floors are wedding venues, and the fifth floor and above are hotel space.
  • Roken Manto Takeuchi, Okaido Branch
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    4.0
    82 Reviews
    Gourmet / Alcohol
    Ehime Pref. Matsuyamashi Okaidou 2-3-15
    This confectionery opened in 1931 in Okaido, Matsuyama City, Ehime Prefecture, and its most well-known product is its famous “Roken manto” sweet buns. They were originally created at the Institute for Labor Science in Kurashiki City, Okayama Prefecture by adapting sweet buns from China to Japanese tastes, and in Matsuyama during the early Showa period, they were produced and sold to raise money for night school expenses as well as for meals. Their steamed bread has garnered many fans over the years for its simple taste, soft texture, and mild sweetness created using the same yeast that was being used when the store opened. There are many other varieties as well, such as black soybean, pinto bean, mugwort, strained bean paste, and more, and frozen sets are sold as well. Note: Currently closed.

    労研饅頭、由来からして歴史があって流石は文学と学生の街だよなあと。餡入りと餡なしがあり、一番人気うずら豆の餡なしということでさっそく買って食べてみた。 甘さもほんのり、素朴な味でいい大人ならみんな懐かしいと思うような味。カロリーもあんまり気にしなくてよさそうな、優しい味なんだ。

  • Higiri Chaya, Higiri-yaki Sawai Honpo
    rating-image
    4.5
    11 Reviews
    Gourmet / Alcohol
    Ehime Pref. Matsuyamashi Minatomachi 5-4-1
    This café serves sweet known as ohigiri-san by the locals. Batter is poured into a round metal mold then filled with red bean jam and baked – this sweet is usually called obanyaki in Japanese. The name comes from the fact that the sweets are sold beside the Higiri Jizo statue in Matsuyama; it is more well-known than obanyaki in Matsuyama. There are various flavors including the classic red bean jam, white bean jam flavored with yuzu and cream as well as limited availability seasonal flavors. The café also has a mail-order service which is popular for its crème brûlée with custard cream and caramel.

    各種大判焼が持ち帰りできます。 珍しい「レアチーズ」を1箱(5個入り税込750円)を常温状態で購入。帰宅しオーブンで1-2分。外はカリッ!中はクリーミーなチーズがトロ-リとして、とても美味しかった。 お土産としても喜ばれるでしょう。

  • 10 FACTORY (Matsuyama Main Shop)
    Travel / Tourism
    Ehime Pref. Matsuyamashi Okaidou 3-2-25
    10 FACTORY (Matsuyama Main Shop) is a direct sales outlet run by Ehime satsuma orange brand 10 TEN. It sells a wide range of products that are made using high-quality Ehime satsuma oranges. Besides fruit juice, jam, jelly and ice candy, 10 FACTORY also sells satsuma orange dried fruit products. There are processed food products made using satsuma oranges, including honey and salad dressings, as well as orange-themed towels etc. 10 FACTORY has an eat-in area, where visitors can enjoy freshly-made juice and ice-creams.
  • Shikoku Goods Shop Jyugomangoku
    Travel / Tourism
    Ehime Pref. Matsuyamashi Dougoyunomachi 20-23
    This souvenir shop sits on Dogo Shopping District about 20 minutes by car from the Matsuyama Interchange. Featuring the widest selection possible, you can find almost any Ehime souvenir there, including Ehime goods, famous Matsuyama sweets, local sake/beer, sea delicacies, Tobe-yaki potteries, Iyo kasuri, indigo products, and Shikoku-only products—perfect for anyone who wants to see all their options when purchase souvenirs. Recommended sweets include the “Botchan dango” named in honor of Natsume Soseki, and Shikoku’s famous “Ichiroku tart” —sponge cake with red bean paste and raw citron.
  • Rokujiya Dogo Shop
    rating-image
    4.0
    67 Reviews
    Gourmet / Alcohol
    Ehime Pref. Matsuyamashi Dougoyunomachi 14-22
    Approximately three minutes from Dogo Onsen Station. This long-standing homemade tart shop located on the shopping district of Dogo Onsen was established in 1933. These tarts are made by baking a sponge cake on a skillet, brushing on homemade special red bean paste by hand, and rolling each one at a time. The “Chotokusen Tart 70” celebrates their anniversary, and the castella and sweet bean jelly are all good as gifts. Enjoy the tarts and green tea set in the inner part of the eat-in area.

    道後温泉本館近くの商店街の中にある、六時屋のお店。いつもこちらでタルトを買って帰ります。六時屋のタルトはあんとカステラがマッチしていておいしいです。

  • Takeya
    Travel / Tourism
    Ehime Pref. Matsuyamashi Dougoyunomachi 6-15
    About a three-minute walk from Iyotestu Railway Dogo Onsen Station, this specialty shop sells craftsman bamboo work on the theme of “bamboo and hot springs.” Austere green bamboo “ao yukago” and the delicate “shiro yukago” are bamboo work imbued with the spirit of hot springs—great for flower-arranging. In addition to baskets, you can find pillows, radish shavers, bento boxes and other old, storied lifestyle goods, as well as high-quality bamboo charcoal. The drops of extract from bamboo charcoal are gaining attention for their disinfection properties.
  • Ichiroku ITM Group (Katsuyama Main Shop)
    rating-image
    3.5
    11 Reviews
    Gourmet / Alcohol
    Ehime Pref. Matsuyamashi Katsuyamachou 2-8-1
    Right in front of the police station sits a Japanese confectioner, that deals with “ichi-roku tarts” —one of a Matsuyama souvenir. Renovated in 1995, this pure-Japanese-style shop is built in the sukiya-zukuri style and features a large parking lot—available for car travelers. The ichi-roku tart is like a roll-cake, with red bean jam wrapped in delicate sponge cake, offering a fresh taste with a hint of citron aroma amid the sweetness. The carefully crafted ichi-roku tart is a famous traditional Shikoku sweet. You can purchase them as gifts in a box, or as an assortment.

    道後温泉と大街道を結ぶ伊予鉄の路面電車沿いにお店があり、大きな看板があるのですぐに場所はわかります。一六タルトはばら売りがあり、パッケージがみきゃんとダークみきゃんで味が変わります。自分用にはばら売りで十分なので買いやすかったです。

Ehime Areas

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Stretched across the northwest corner of Shikoku island, Ehime is a nature-rich prefecture boasting beautiful coastlines and a rural center where mountains play host to 26 of the Buddhist temples that make up the Shikoku Pilgrimage. Matsuyama is home to an original post-feudal castle as well as Dogo Onsen, one of the country’s oldest natural hot springs. The northern city of Imabari marks the entrance to the Shimano Kaido, a road that crosses six spectacular bridges and several islands, forming a route between Shikoku and mainland Honshu.

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