Other Food Spots in Niigata Area

  • Marine Dream Nou
    Shopping
    Nigata Pref. Itoigawashi Noukodomari 3596-2
    This roadside station is in Noukodomari, Itoigawa City. In addition to the main building with four restaurants and shops, there is the “Sengyo Center” that sells seafood from the Sea of Japan, and the “Kaniya Yokocho” (fishing forbidden in January and February) which sells red snow crabs caught in Nou Fishing Port. And, in the adjacent “Kanikani Kan,” there are tables and a place to wash your hands. They bring the crab soon after purchase, so you can try it.
  • Y&Y GARDEN
    Shopping
    Nigata Pref. Aganoshi Yasuda 733-1
    This store is directly managed by the Yasuda Yoghurt factory, and sells all of Yasuda Yoghurt's products, including yoghurts, sweets, bread and original goods. There is also an in-store cafe that has various menu items such as a morning plate and various lunch plate with yoghurt salad, waffles and toasted sandwiches.
  • Uonuma Soyu Noen Onigiriya
    Shopping
    Nigata Pref. Minamiuonumashi Shiozawa 471-11
    This rice ball shop is managed by a farm in Shiozawa, Minamiuonuma City, Niigata Prefecture. It has been featured on TV and always has a line forming outside. The rice used here is Koshihikari rice produced with no pesticides and carefully grown in rice paddies with the well water in which carp are left loose. Each rice ball is meticulously handmade and filled with the farmers’ love, bringing out the full taste of the rice. There’s also an eating area where you can enjoy the popular pickled tuna rice bowl, curry, and more.
  • Sennenzake Kikkawa
    rating-image
    4.5
    67 Reviews
    Shopping
    Nigata Pref. Murakamishi Omachi 1-20
    Sennenzake Kikkawa is a long established store which sells salmon products located in Murakami City, Niigata Prefecture, famous for its salmon. Over 100 kinds of recipes involving salmon remain to this day. The store was founded in 1626 as a wholesaler of rice, but after handling fermented food products such as miso, soy sauce, and sake, the shop turned its attention to the production and selling of salmon products. There is a countless number of salmon hanging from the rafters in the extremely historical shop building with salmon and salmon roe products, produced without any additives, displayed within. Their most popular product is the salted salmon, cured for about one month.

    今年の3月も、おひな様を見に来ました。ぶら下がっている新巻き鮭も圧巻です。江戸時代からのおひな様も惜しげなく展示されています。日本酒を一本買いました。

  • Yunotani Tezukuri-mura
    Shopping
    Niigata Uonuma-shi Utsuno 57-1
    This market is owned and operated by Yunotani, a company which makes and sells onigiri rice balls made with Uonuma-grown Koshihikari rice, and other products made with ingredients from Uonuma. Adjoining the company’s head office and factory, the market sells mochi rice cakes, tofu, Japanese confections, and Uonuma gifts and souvenirs. Customers rave about the company’s safe and healthy Uonuma-grown Koshihikari rice, the same rice used in high-class department store and station mall deli shops, which the company processes from start to finish, including polishing, product production, and sale. The adjoining Kokorotei restaurant serves soba noodles made fresh exclusively using stone-milled buckwheat flour.
  • Dairiki Natto
    Shopping
    Niigata Uonuma-shi Tokamachi 360-6
    The manufacturer of DairikiNatto which won an award of excellence at the National Natto Review 2018. In the over 80 years since their founding in 1936 they've continued to carefully make natto fermented soybeans raised on the subterranean waters of Mr. Hakkai. DairikiNatto, with its trademark gumbai fan mark and red packaging, stands out for its viscosity compared to other brands of natto. Their specialty Otsubu Natto Ginsen is made with the rare Hokkaido Tsuru-no-Ko soybean and as they can only produce once per week this limited product can't be purchased without reservation.
  • Himezu Ohashi Bridge Squid Ichiyaboshi Making
    Travel / Tourism
    Niigata Sado-shi Himezu
    A fishing activity center a 15-minute drive from the Sado Gold Mine located in the Himezu area, which boasts the greatest catches of squid on the island. Here visitors can experience surf fishing and preparing squid. Squid preparation activities visitors can try include squid dressing; making ichiya-boshi (squid dried overnight, which enhances and locks in flavor); and making shiokara fermented squid paste, which has a rich seafood flavor. Staff are on hand to provide you with attentive guidance, ensuring even those who have never handled a squid before will have fun. Rod rentals are provided for shore fishing in the island’s clear blue waters, meaning there’s no need to haul your own.
  • Sado Kisen Shoji Ryotsu Ferry Terminal Shop
    Shopping
    Niigata Sado-shi
    A shop on the second floor of the Ryotsu Ferry Terminal that connects Niigata Port and Sado Island. Here you can buy local Sado seafood products and souvenirs right next to the car ferry ticket gate. Being on the same floor as the waiting room it's ideal for shopping as you wait to board. Along with Sado souvenirs they also sell light meals including breads and rice balls that’s you can eat on the ferry. It also opens first amongst all the shops at the ferry terminal.
  • Heihachi Kamaboko (Takada Nakamachi Shop)
    Shopping
    Niigata Joetsu-shi Nakamachi 3-2-20
    "A long-established store that has been making kamaboko fish cake since its founding in 1913. It's in Nakamachi, a castle town in Takada that's had rows of restaurants since ancient times. They devote themselves every day to delivering a traditional product, resulting in kamaboko that's delicate and soft with a delightful fish flavor. Their popular Kikurage-ita is an original item made by combining cloud-ear mushroom and kamaboko. It features a crisp and crunchy texture and is prepared with a house seasoning. Items that have received the ""Made in Joetsu"" specialty brand and that the city promotes on the national stage include Kikurage-ita, Sake-ita featuring northern salmon on top of gomoku mixed vegetable kamaboko, and their Megis-ten made with Joetsu harvested deep sea smelt. The Megis-ten is certificated as “made in JOETSU” which are special local products that the city recommends with confidence all over Japan."
  • Niigata Ishiyama
    Shopping
    Niigata Niigata-shi Chuo-ku Honchodori 6-1118
    This seafood products shop is located in Ninjo Yokocho in the Honmachi Central Market, the pantry of Niigata City. Since it was opened in 1952, the shop has carried a variety of high class seafood products and seafoods, including salmon, salted salmon roe, immature salted salmon roe, and cod roe. The shop’s signature salted salmon is carefully prepared one at a time using just salt and salmon meat. The salmon hanging out to dry in front of the shop each year from November has become a seasonal tradition in Ninjo Yokocho. This shop was also one of the first in Niigata to carry tokishirazu, rare summer salmon caught using stationary nets once known only to the residents of Hokkaido and a few well-traveled foodies.
  • premium SENBEI DEN
    Shopping
    Niigata Shibata-shi Tsukioka Onsen 562-1
    A Niigata senbei rice cracker-themed, activity-oriented shop. Situated in a corner of the Tsukioka Onsen hot spring district, here you can enjoy hand-toasting and decorating senbei. The rice cracker broiler in the center of the establishment can be used to toast an oban senbei cracker decorated with your own unique design. The shop provides special balloon packaging to protect your fresh-toasted cracker from breakage when you take it home. The senbei crackers sold in the shop are discount broken senbei that were not suitable for selling as a regular product shipped straight from the factory. They may not be the prettiest, but they still taste just as good, and they often sell out in moments.
  • Yoshidaya
    Shopping
    Niigata Higashikanbara-gun Aga Machi Tsugawa 3742
    The Tsugawa area was once prospered as a key point connecting Niigata and Aizu. This Japanese pickles shop stands in an atmospheric old part of the town where stone-paved streets and gangi wooden snow eaves dating to this time still remain largely intact. The shop has been pickling edible wild plants in homemade miso since it first opened in 1960. The shop’s choice, homemade Miyama-zuke miso pickles, once sold in bamboo cylinders in the Showa period as souvenirs, are made using the abundant edible wild plants and vegetables grown in the region’s semi-mountainous areas. Almost all of the pickles contained within, including the bracken, Japanese ginger, and chives were stocked from local farms in Aga Town. Even if you’re trying the shop’s pickles for the very first time, they have a somehow familiar and nostalgic flavor, and today remained loved by many.
  • Masujin
    Shopping
    Nigata Pref. Murakamishi Omachi 1-19
    Masujin is a liquor store located in Omachi, Murakami City, Niigata Prefecture. Its long history saw it start out as a sake brewery until 1945 when it merged to become the Taiyo Sake Brewery. The shop, built within the old town houses, is registered as a tangible cultural property of Japan and here visitors can see the sake bottles such as the ‘Sakabune’ and ‘Binbo-tokkuri’ which once held the precious liquid. The shop sells a variety of local sake including the premium sake Shiun Taiyozakari which is only sold in Murakami City.
  • Foot of Mount Gozu, Urara Forest
    Shopping
    Nigata Pref. Aganoshi Murasugi 3946-163
    This sightseeing facility is located in Murasugi, Agano City, Niigata Prefecture. It has shops, restaurants and experience opportunities, all with food and agriculture as their theme. The market, filled with seasonal vegetables grown with Mount Gozu’s clean water and the Antenna Shop, with its specialty products made by local artists, are both popular with tourists looking for souvenirs. Customers can also enjoy meals such as ramen and rice bowls in the snack corner. Customers can also easily participate in the experience workshops, which offer a variety of courses, such as tofu-making, soba-making and pottery classes.
  • Teradomari Central Fishery
    rating-image
    3.5
    38 Reviews
    Shopping
    Nigata Pref. Nagaokashi Teradomarishimoaramachi 9772-23
    This fresh fish store is located on Teradomari Fish Market Street (Sakana no Ame-yoko), in Teradomari, Nagaoka City, Niigata Prefecture. The narrowly stacked shelves inside the store are lined with the bounty of the sea, such as the store’s specialty red snow crab, and also red king crab, sweet shrimp, salmon, squid and flounder. The second floor of the store is a dining area, which serves not only popular crab dishes, but also sashimi, rice bowls topped with fresh fish, and the store’s specialty fisherman’s staple “Ban-ya-jiru.” Customers can look out to the Sea of Japan from the store windows and enjoy a meal while taking a break from shopping.

    生ガキとツブ貝は最高においしかったです。やはりすぐに調理してもらい、新鮮なものは甘みも感じられ、市場近くでないと味わうことができないと思います。お寿司のツブ貝などと違ってコリコリした食感は稼働物でいた。お店は混雑して店先でいかの丸焼きなど売っていてああ市場に来たんだなと思い、大変良い経験をしました。

  • Yasuda Yogurt Shop
    rating-image
    4.5
    55 Reviews
    Shopping
    Nigata Pref. Nigatashi Chuou-ku Hanazono 1-1-21 Niigata Station Building CoCoLo South Building 3F
    This is the direct sales store for dairy product maker Yasuda Yogurt. It is located in the southern wing of the commercial facility CoCoLo Niigata, directly accessible from JR Niigata Station. You’ll find yogurt made with fresh cream, exclusive sweets, bread, freshly baked Japanese sweets, and more for sale. There’s also a takeout menu with items such as rich, tasty ice cream and yogurt smoothies. The “original set” offers a bundle of popular products, making the perfect Niigata souvenir.

    u have to walk to the 2nd floor if comin from Bandai side n over onto the other side of the station to find them. a nicer newer side wit lots of shops, a BIC, etc. small shop but good quality...

  • Kokonoen
    Shopping
    Nigata Pref. Murakamishi Ogunimachi 3-16
    This long-established tea shop is located in Murakami City known as “Hokugen no Chadokoro (the northernmost tea cultivation area in Japan),” Niigata Prefecture and opened in 1800. Murakami tea is exposed to little daylight and grows amidst a harsh snowy climate, giving it a slight sweetness and mellow taste. The shop offers “Meicha Maizuru,” said to have been named by the lord of the Murakami clan, as well as matcha, gyokuro, sencha, and more. Next door is the “Kuheian”, where visitors can enjoy their matcha tea in the townhouse room.
  • CoCoLo Yuzawa Gangi Street Central Market
    Shopping
    Nigata Pref. Minamiuonumagunyuzawamachi Yuzawa 2427-1
    This shopping spot is impressive for its interior, styled in the image of the streets of Echigo in the Showa period, located near the ticket gate at Echigo Yuzawa Station. In “Gangi Street Central Market” a variety of famous Niigata produce is available and products such as the famous sasadango (mugwort-flavored mochi and red beans wrapped in bamboo leaves), Koshihikari rice grown in Minamiuonuma, pickles, confectionery, and local goods are on sale. In addition to “Ponshu-kan,” providing various Niigata sake and local cuisine, a visitor center providing sightseeing information and restaurants are also in the building.
  • Kashimaya Main Store
    Shopping
    Nigata Pref. Nigatashi Chuou-ku Higashiborimaedori 8-1367
    This store mainly manufactures and sells processed seafood made using local ingredients. It is located in Chuo Ward, Niigata City, Niigata Prefecture. Its most famous product, Salmon Chazuke, is made with carefully broiled fatty King Salmon, refined into an exquisite dish. It is popular not only for ochazuke, but also as ingredients of homemade rice balls, and eating with rice. The pickling ingredients, such as salmon, sablefish and sujiko are also popular. On the second floor, there is a dining area, where customers can enjoy dishes made with king salmon, flounder and other seafood.
  • Yukiguni Maitake Bussankan
    rating-image
    3.5
    2 Reviews
    Shopping
    Nigata Pref. Minamiuonumashi Yokawa 2968-1
    Yukiguni Maitake Bussankan near Muikamachi Interchange on National Route 253 in Yokawa, Minamiuonuma City is a product promotion center. It sells mushrooms such as yukiguni maitake, goods related to Yuki-chan, a unique character mascot, local sake and rice from Niigata mainly Minamiuonuma, and well-known local products such as Yummy’s ice cream. You can also experience pick-and-pay for fresh maitake, king trumpet mushrooms, and shimeji which are directly delivered from a bio center. Restaurant Yukiguni on the same site offers mushroom dishes.

    年に数回湯沢に泊まりに来ます 近隣で行ったことが無い場所を探して来てみましたが お客様も少なくて寂しいお土産屋さんと言う感じで 通りすがりに寄る分には構いませんが 目的地として行く程ではありませんでしたね

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Found along the northwestern coast of Japan, Niigata prefecture is celebrated for its high-quality rice and breathtaking nature, most notably its spectacular mountains, whose white peaks draw in snow sports lovers from far and wide over the winter months. Hit the slopes at Yuzawa, pick out your favourite modern artist at Echigo Tsumari, or take a ferry over to Sado Island for an extra adventure.

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